Guides for experts who sell what they know

Short, plain guides on deciding what to sell, pricing it, and building the pages that take payment. Nothing here promises income. Examples are labelled as examples.

• How to Turn What You Know Into an Offer People Pay For

  A plain method for experts, coaches and consultants: one buyer, one result, one price, and a limit on how many people you can serve. Includes how to compare three versions of your offer.

• How to Price a Coaching or Consulting Offer: A Simple Worked Example

  Price from the result and your capacity, not your hours. A step by step example with the arithmetic, the capacity ceiling, and a planning figure you can trust.

• Funnel Builder or Offer First? What an Expert Needs Before Building Anything

  A funnel builder gives you pages. It cannot tell you what to sell. A five question check to see if you are ready for a funnel, and what to write on each page.