Step 3 of 9Choose your offer ⁨The 12 Week Real Week Circle⁩, 2900 AED
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Your free guide, and how it brings you clients

A lead magnet is a free gift people get in return for their WhatsApp number. Yours is a short guide that matches the result of your quiz. They feel understood, and you get a warm lead who already told you what is wrong.

  1. Step 1They open your quizFrom your Instagram link. 5 questions, one tap each.
  2. Step 2They leave their WhatsAppTo see their result. Their number for your help.
  3. Step 3They get their result and the guideOne of 3 results: The rock and feed loop, Too much advice, Gentle or nothing. The guide matches theirs.
  4. Step 4They see your offerThe guide leads to it. You get their number and answers in Leads.

Make it sound like you Optional

Three short answers turn a good guide into your guide. You can skip them, but the guide is much sharper with them.

Write the guide again

One short guide for each quiz result: why it happens, three small steps, one thing to say, one thing to avoid, and how your offer continues it. Written from your market research and your own method, with titles that sound like your buyers. Writing it again costs 3 credits.

Credits left 52
What your buyers sayWe use their words. They are never shown as testimonials.
What hurts

“We went from our baby waking up as often as every 45 minutes at night” sweetdreams.consulting

“My baby went from sleeping about 4/5 hours in a row to waking and screaming every 45 minutes.” healthunlocked.com

“We were stuck and had no idea how to get out of the horrible cycle of no sleep” babysleepexpert.com.au

What they fear

“We don't want to do any controlled crying but I'm open to pretty much anything else!” mumsnet.com

What they tried

“I typically rock,shush n breast feed him to sleep for hours all at once.” healthunlocked.com

What made them look for help

“Honestly, I didn’t even know that there were sleep consultants for babies.” ourbigdubaiadventure.com

“I was so exhausted, so bone-tired, so addled by the lack of sleep” aislingmkeenan.substack.com

Each quiz result has its own guide. Fix wording in Funnel, Free guide, or open it as they see it.

For people whose result is The rock and feed loop
Rock, shush and feed for hours? Write one bedtime you can repeat every night
Title
Other title ideas. Pick the one that sounds most like your buyer.

You rock, shush and feed for hours. It works for a bit, then the waking starts again. You are bone-tired.

Why it happensRight now there is no bedtime plan. There is only what got you through last night. Most parents come to me after months of broken sleep. The first step is to see what bedtime really looks like.
  1. Tonight, note each thing you do at bedtime, in order, on your phone.
  2. Note the time your baby falls asleep and how it happens: rocking, shushing or feeding.
  3. Circle the one step that takes the longest. Just circle it. Do not change it yet.
Say or do

When you feel stuck at the cot, say to yourself: tonight I am only watching, not fixing.

Avoid

Do not change everything in one night.

This guide shows you what bedtime looks like now, but it cannot build your plan. In The 8 Week Bedtime Plan Programme your written bedtime plan is set up in week 1, and we adjust it together at a live session each week.

For people whose result is Too much advice
One bedtime plan to follow, so you can stop trying bits of everything
Title
Other title ideas. Pick the one that sounds most like your buyer.

Every person, book and post says something different. You have tried bits of all of it. Now you have no idea what to do.

Why it happensMost parents come after months of broken sleep and conflicting advice. When the advice keeps changing, bedtime keeps changing too. One clear plan starts with seeing everything you have been told.
  1. Make a list of every sleep tip you have been given. Do not judge them yet.
  2. Next to each tip, note who said it and if you tried it.
  3. Mark the tips you still do at bedtime now.
Say or do

When new advice comes in, say: thank you, I am keeping to one plan for now.

Avoid

Do not try a new tip in the middle of the night.

This list shows you the noise, but it cannot tell you which advice to keep. In the programme you get The Advice Filter, a one-page sheet on what to keep and what to drop for your plan.

For people whose result is Gentle or nothing
A bedtime plan for parents who do not want controlled crying
Title
Other title ideas. Pick the one that sounds most like your buyer.

You do not want to do controlled crying. You are open to pretty much anything else. But you do not know where to start.

Why it happensA bedtime plan only helps if you can follow it. If a plan asks for something you will not do, you stop, and the broken sleep goes on. So first be clear on what you will and will not do.
  1. Write one line: what I will not do at bedtime.
  2. Write one line: what I am open to trying.
  3. Share both lines with whoever helps you at bedtime.
Say or do

In a hard moment, read your two lines and say: this is my line, and I keep to it.

Avoid

Do not start a plan you already know you will drop.

Your two lines are a start, but they are not yet a plan. In The 8 Week Bedtime Plan Programme you bring them to the live sessions, and you can ask questions in the group space twice a week.